Right Serif

Right Serif is not your grandmother’s serif. It’s what happens when a sans-serif spends a summer in Paris, hits the runway, and comes back with a whole new attitude.

Free to try
Licenses starting at $40

Right Serif is variable

Right Serif
Collection

Borrowed from Grotesque, Tailored for Now

Imagine if Helmut Lang, Maison Margiela and Jil Sander created a collaborative label, what might the imagery look and feel like? This was our starting point for our “campaign” for Right Serif. We created a series of imagery that felt part of a wider fashion campaign, this tied nicely to the unusual and contrasting anatomy of the characters of Right Serif. We explored these characteristics in the form or imagery that played with inversion & contrast.

Right Serif is a funky multitool, a spiced up workhorse that stretches between being highly functional and having a unique personality. Unlike many other serif typefaces taking roots in history, Right Serif originated as a sans-serif (Right Gothic to be specific) growing serifs. From there, the typeface inherited moderate contrast and features common among grotesks but rare in serifs, notably large x-height and a wide range of variable styles covering 7 weights × 7 widths. Although the family is mostly intended for large and medium sizes, styles close to Regular work really well for paragraphs of smaller-sized text too.

Designer

Collaborators

Categories

  • Display
  • Italics
  • Serif
  • Variable

Styles

  • 8 Subfamilies
  • 7 Styles each

7 Cuts (49 Styles Total) with 564 Glyphs each

Version

1.00

Latest update: November 2022

Available formats

OTF, TTF, WOFF, WOFF2

Language Support

Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, English, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusii, Hungarian, Inari Sami, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalenjin ... (and more)

Commercial Licenses

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Right Serif in use

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Branding

Fuku

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