It is one of the many exotic designs developed by Italian design house Bertone, which pioneered and popularized the sharply angled 'Italian Wedge' shape. The style was introduced to the public in 1970 as the Lancia Stratos Zero concept car. The first showing of the Countach prototype was at the 1971 Geneva Motor Show, as the Lamborghini LP500 concept. The development of the Countach was initiated by Ferruccio Lamborghini with the goal of creating a successor to the Lamborghini Miura. The Miura was widely acclaimed after its introduction in 1966, but by 1970 new competitors including the Ferrari Daytona had been introduced to the market, and the Miura was showing its age. Chief engineer Paolo Stanzani and his staff began work on the Miura successor in 1970 under the project name 'LP112'. From the beginning of the project, Stanzani's collaborators included test driver Bob Wallace, assistant engineer Massimo Parenti and designer Marcello Gandini of Bertone. Stanzani and Mr. Lamborghini agreed that the Miura's successor required a mechanical design that enabled the greatest possible performance as well as a body that was both aerodynamically efficient and aesthetically daring. These principles had formed the Miura's development and enabled the commercial success of that model. Despite Mr. Lamborghini's preference for comfortable grand tourers, he recognized the commercial value of a more uncompromising sports car like the Miura and gave Stanzani's team permission to further push boundaries with the LP112 project.