However, while this is great on paper, ultimately, AI has some fundamental flaws. One of the biggest concerns is the loss of creativity and the human touch in design. While AI can generate aesthetically pleasing and practical designs, they fail to embody the uniqueness, imperfection and inconsistency of IRL creatives. Design is a creative endeavour – an art to many – and, as such, is open to interpretation and failure. Even more importantly, however, any and all AI-generated designs are entirely unoriginal.
Limited by the datasets of their algorithms, AI cannot produce original, intuitive content, instead taking (or perhaps, stealing) from what already exists – the work of other creatives. Beyond the personal concerns of stealing something from a creative practice that someone has intimately crafted over time, experience, and training – which, we can agree, is not a great thing – the practical implications of this mean that there is the potential for intrinsic bias. Bias perpetuated, amplified, sustained and fed – all through the datasets it is trained on. For example, if an AI tool is founded on data that leans in favour of one group of people over another, it will produce designs that reflect that bias – leading to exclusionary and harmful design.
Ultimately, AI has the potential to revolutionise the design world in many positive ways. From efficiency to accessibility, it can offer creatives something to help them see more, make more and do more, giving them room to explore their creative endeavours further. Misused, however, then our industry faces the loss of original thought – left only with regurgitated, perpetually-less-creative content. At the end of the day, I believe AI is a tool for us to use practically; however, never in the place of (or at the cost of) creativity.