After two years, Fabian shifted gears, turning towards digital design and branding, working primarily with the cultural sector, before making a (very successful) go of it as a freelancer designer where he honed his current creative passion: AKA all of the above.
Merging branding, digital design, print and type design, Fabian is quite a dab hand at diverse creative expression, allowing each discipline to inform the other, with his typographic know-how leading the charge. “I’d say that typography is the most important ingredient in my creative thinking,” Fabian tells us, “no matter if I work analogue or digital,” or the cultural or commercial context of the projects. “I always start thinking about the power of the written word and the visual world it’s embedded in,” he notes, an approach that seems somewhat more tactile than the musical inspiration behind it. “I gain a lot of inspiration from the vibe a certain sound gives me,” Fabian continues, similarly motivated by playing sport. “The moments when you’re able to switch off your design-brain completely are super rare and important to me,” he adds, noting their intangible influence. In a more physical sense, however, Fabian is often drawn to old things, such as old vinyl, books, street signage, shop-fronts and movie posters. “I guess digging up the past is a huge influence on my work as a designer,” he adds, “all the good things have already been made, it’s about shaking them up.”