Sweet Sixteen

Created by Acolyte

To stand out from its international competitors in the liquorice department, Sweet Sixteen Mondoux wanted to display the unique personality of its classics and invite consumers to make a choice perfectly suited to their essence. The mandate was to highlight the variety offered by the Quebec brand. To express this, the campaign “To each his own perfume” plays on the double meaning of the word “perfume”, strongly associated with a very intimate choice.

In a gourmet campaign inspired by the sweet perfume ads of the 80s and 90s, the concept highlights the uniqueness of the star liquorices by imagining the essence linked to the tasting of each of them. A strategy that is in line with the trend of multisensory experiences, sought after by current tasters.