NIKE FM supports and amplifies the actions taken by the individual communities. These community initiatives and actions live together under the NIKE Future Movement umbrella to unite the global communities and to reach global exposure and systemic change through a sports perspective. When New Studio are talking "platform" they don't just mean a website that houses content. "Platform" is like an organization that actively gives support to the communities. They are talking about change, they are talking about breaking the systems and building new ones, they are talking about systemic sustainability and equality. New Studio are talking about awareness and respect. A Movement. But how do you brand community activism? They went back to the most basic step for starting a movement: spreading and propagating information. They took reference on traditional media broadcast formats and layouts, such as zines, newspapers and printed matter, from there they broke it up into a consistent but mutable and adaptable design system.

The NIKE Future Movement identity is a strong and recognizable brand which allows the individual community identities to shine within. It acts as an authenticator and as vehicle for the unique message of each of its communities. New Studio created a critical analysis which was the basis to build the positioning for the NIKE Future Movement pillar which determined the behavior and action within. Resulting into a design system supporting the ideology of support and expansion.Nike for years has been known to be all about winning. It’s about results and no excuses. Hit that last-minute shot, score that game-winning drive, make that 90min penalty goal. It doesn’t matter how you get there, but just breakthrough and get there. Just Do IT.

NIKE Future Movement is a community platform for change. Giving communities a voice and enabling change through action. Using the Nike global exposure, resources and influence.The logo concept is based on two principle ideas “inclusivity” and “propagation”. Inclusivity means that the individual communities are being seen and heard and therefore represented, for which the parentheses symbolically stand for. Propagation is the concept of one thing influencing the other which then influences the next and so on. It’s the spreading and expansion of something (eg a plant, an idea or information). This is included by the radiating shapes of the parentheses. What does Action mean? Representation and championing leaders/athletes are not enough. There must be a concentrated effort in supporting these communities. The future cannot be imagined if the present is not addressed. The people build action driven programs. Nike Future Movement supports and amplifies these programs and their communities.

NIKE Future Movement is a community platform for change. Giving communities a voice and enabling change through action. Using the Nike global exposure, resources and influence.

The logo concept is based on two principle ideas “inclusivity” and “propagation”. Inclusivity means that the individual communities are being seen and heard and therefore represented, for which the parentheses symbolically stand for. Propagation is the concept of one thing influencing the other which then influences the next and so on. It’s the spreading and expansion of something (eg a plant, an idea or information). This is included by the radiating shapes of the parentheses.

What does Action mean? Representation and championing leaders/athletes are not enough. There must be a concentrated effort in supporting these communities. The future cannot be imagined if the present is not addressed. The people build action driven programs. Nike Future Movement supports and amplifies these programs and their communities.

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Content taken from New Studio