Drink Larry enters the adaptogenic beverage market with a refreshingly unconventional approach.
The all-natural, sugar-free drink helps users stay present and manage stress through its ingredients, while its identity deliberately breaks away from the polished, minimalist aesthetic that dominates the wellness category. Developed by PERSPECTIVA, a brand design studio based in Mexico, the identity embraces colour, bold forms and organic spontaneity.
The approach stems from a collaborative decision between the studio and client to create something that feels genuinely enjoyable rather than purely medicinal. “This drink came from the idea that sometimes life just feels like a lot,” explains Hugo Trejo Dorantes, Designer & Project Lead at the studio. “The client wanted something that feels like hitting a pause, just enjoy what’s real, keeping things a little weird and really feeling the moment while you’re having it.”
The visual language draws inspiration from the organic shapes of adaptogenic plants without literal interpretation. Rugged edges and funky details create a spontaneous feel that mirrors the brand’s philosophy of embracing the moment. The colour palette reflects the mix of four different plants and flavours within the drink, creating a vibrant system that feels alive and dynamic rather than clinical. “We wanted it to feel spontaneous, a little weird and true to our style, so we let those shapes blend with the brand’s personality,” Dorantes reveals.
Typography plays a crucial role in establishing the brand’s unconventional character. The team selected PP Neue Montreal from Pangram Pangram and Denton Variable as their primary typefaces, complemented by custom hand-drawn letterforms for specific applications. The logo has been designed entirely from scratch, ensuring the brand maintains complete ownership of its visual identity.
The approach deliberately targets young audiences dealing with stress, positioning Drink Larry as something genuinely enjoyable rather than a health obligation. “Staying true to the idea of enjoying the moment and keeping things a little spontaneous, we went for something colourful, inspired by the mix of flavours and plants in the drink,” notes Dorantes. “The goal was to reach a young audience dealing with stress, without it feeling like something you only drink because it’s good for you, but rather because it’s something you genuinely enjoy.”
This philosophy extends throughout the entire design process, which prioritised exploration over rigid planning. The studio allowed organic discovery to guide their decisions, creating an identity that feels authentic to both the brand’s values and PERSPECTVA’s design sensibilities. “I think what really sets it apart is that it doesn’t try to look or feel like a typical wellness product,” Dorantes explains. “It’s not about being perfect or polished. It’s about embracing that mix of authenticity, colour and a playful, unconventional edge, so it doesn’t feel like something you have just for your well-being.”
All images © of their respective owners.
Content taken from PERSPECTIVA
