Cowboy
author=PERSPECTIVA% authorlink=https://www.behance.net/perspectivamx%

"Visual identity for COWBOY, a coffee "cantina" that features a minimalist and bold illustration of a cowboy’s profile, characterized by sharp, geometric forms and a monochromatic color palette that conveys a modern yet rugged aesthetic. The clean typography and uncluttered layout emphasize simplicity while evoking the spirit of adventure."

"Building upon this visual language, we created a series of unique illustrations for the specialty coffee bags - each flavor represented by a different design. These graphics not only differentiate the products visually, but also extend the brand's personality across merch, posters, and other graphic materials, adding depth and versatility to the overall identity."

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Content taken from COWBOY COFFEE

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