A precise and elegant narrow serif that was designed for the long-form copy with a big enough personality to make a statement as a title ● It is perfect to give your design that mid 90s retro feel while being rich and contemporary.
In its lighter weights, Editorial New is elegant, refined and subtle. It’s easy to imagine it being used for the fashion industry in brands or magazines ▲ With its precise legibility, the regular weight is perfect for that long-form editorial content but it is far from being blend. It will give your text a unique feel and style.
The heavier weights are made for big statements ■ The curves are lushier, a bit more exaggerated to give these weights and ultimately your designs more personality ► Combined with the luscious and curvy italics, this font is a must try on every design.
Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short. Commercial ads often seek to generate increased consumption of their products or services through 'branding', which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, 'Madison Avenue' advertising.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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