In our experience, no projects are exactly the same. However, we do our best to follow a simple process, allowing creativity to run wild, but not off track or over time (or budget). Our process is outlined below:
We spend a considerable time getting the scope of the project right. This is not only handled by the project lead, but in close collaboration with the strategic lead and creative lead, whom all three share the responsibility for a project from start to finish. The final scope of the project is then signed off with the client.
We spend a lot of time uncovering the insights from which we build. We rarely do quantitative research, but we analyze the data available and crystallize into insights that can be built from. We also conduct qualitative research, which oftens entails desktop, interviews, immersions or alternative research that can help us uncover meaningful insights. This phase typically concludes with a research / insights deck, which is signed off with the client, and lays the foundation for the following strategy work.
Based on our research and insights we craft the strategy, the content of which depends on the project e.g. positioning, purpose, target audience definitions, brand strategy etc. This phase concludes in a strategy deck and an internal creative brief that will be the basis for applying the creative layer to a given project. Both signed off by the client to ensure alignment.
Based on the strategy and creative brief, we start exploring how we can bring the brand to life. This starts with broad creative exploration, whereafter we narrow in, to define a clear creative direction that we and the client believe in. This is an iterative process, where ideas are shared frequently with the client, to ensure buy-in and alignment. And of course overall creative quality. Once the creative direction is signed off, we apply brand or creative solutions to all agreed deliverables. This is also an iterative process, where we test the boundaries of solutions and adjust if needed. Once all deliverables have been applied, we hand them over to the client and assist from the sidelines with implementation, to ensure the original vision matches the final execution.
Once the project is completed, we evaluate internally and with the client (and potential collaborators) to ensure all learnings from the process and project can be leveraged to create better processes, collaborations and outcomes in the future.