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Created by Inès Kermaïdic

Featuring: Agrandir

author=Inès Kermaïdic% authorlink= worktype=Graphic Design%

Being a designer and art director, a powerful tool was placed into my hands; that of being able to not only create images but also to manipulate them.

This power can either be used in the most noble way or in the most questionable. This is why I decided to base my project on the theme of propaganda. Propaganda being the very origin of my profession, I couldn’t enter the corporate world without questioning how it works.

The main aim of this project is to decipher images that have a didactic intent and to question the way visual codes can be used in order to evoke emotions and change people’s views and beliefs. The other objective is to guide graphic designers so they will exercise their creative power with more knowledge and in a more ethical way.

All images © of their respective owners.
Content taken from Inès Kermaïdic