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author=Codea Studio% authorlink= worktype=Branding%

Pizza 24 was created to launch the first supermarket pizza designed in a traditional stone oven.

We developed the brand based on the social and democratic values of pizza.

The naming, identity and tone of voice combine everyday irony: Pizza 24 for 24 hours a day, in the best supermarkets; a modern and striking design to radically distinguish itself from the competition, both in terms of recipes and product quality as well as look & feel; and a tone of voice of a vindictive and celebratory nature.

All images © of their respective owners.
Content taken from Codea Studio