Âpre

Created by Studio LP

Âpre Hair Concept is innovating and elevating the hairdressing experience though design and innovation.

Providing luxury salon services and treatments alongside sustainable haircare products, the brand is changing the concept of hairdressing through its passion for science and nature.

Studio LP created the Âpre identity, establishing the overall creative direction and tone of voice for the brand. Using the physical space of the salon as our starting point, the identity fuses ideas of brutalism and futurism with sustainability and luxury. Combining mechanics with organic forms to show the duality of the brands offering.