Here at Pangram Pangram, we're always on the look-out to learn more about pairing type with illustration – whether it's hand-drawn typography or fun imagery for your brand – and we thought of no better practitioner to turn to than London-based Latvian Illustrator Inga Ziemele. Known for her weird, wonderful, whimsical and often-alien-invested work, Inga tells us, “I’m an illustrator creating a world full of bold and trippy characters,” adding, “that hopefully (at least for a moment), can make you forget about all the worries and anxiety you might have.” Achieving as much (and more), Inga’s work is nothing short of outstanding, crafting complex yet accessible realms that offer more visual treats the more time you spend looking.
Reflecting on her journey to where she finds herself now, having originally studied (and mastered) painting before moving to graphic design, Inga details two fundamental interests: sci-fi and the occult. “They probably peak out in the themes and characters of my work a lot,” she suggests. “I feel like my choice of super bold colours also comes from sci-fi and all things alien and weird,” Inga adds, recalling her other creative industry-related influences. “I am also very much influenced by graphic design and fashion,” she explains, “and I have a secret are.na channel called ‘I wish I was a graphic designer’ where I add the obvious,” calling back to her design background. “I am always trying to find ways I can bring that aspect into my work,” Inga adds, “whether it would be layouts or typography.”
Inga’s vivid practice is not only full to the brim with life in abundance but also prominently features typography – be it hand-rendered or supporting. “Type is purely informative,” Inga explains, “it gives more context to whatever the illustration is,” whilst also conveying what the images cannot in isolation. “Sometimes the type is the illustration, for example,” she adds, noting the twomuch.rocks logo, where the site’s typography also serves as rock characters. “I think I have become more comfortable with type over the years,” Inga recalls, looking at the role of type across her ever-evolving practice. “I used to think that because I am an illustrator and I do this one thing, I can’t peek into anything else,” she explains, “however, that’s completely bullshit, and I have been tearing down those walls inside of me and my practice.”
Speaking to Inga further, we detail the interplay between type and illustration (and how one informs the other) – over to you!