For nearly a century, Futura has been the default answer when designers reach for geometric modernism.
With its precise geometry, clean circles, and rational construction, Futura became the visual language of modernity. Its clarity and confidence shaped everything from corporate identities to public institutions, earning a place in some of the most iconic moments of the 20th century, including the plaque left on the moon by the Apollo astronauts.
Today, that same spirit of optimism and functional elegance finds a contemporary counterpart in Frama. Built on similar modernist principles but tuned for today’s design needs, Frama offers a fresh, flexible alternative for designers who love the logic of Futura but want a more nuanced, current typographic voice.
The NEW alternative
But the world Futura was designed for no longer exists. Today’s brands demand the same clarity, with more warmth, flexibility, and personality. Instead of looking at multiple different fonts that could replace Futura in your designs, let's look at our best option. Let’s look at Frama.
Frama is a geometric sans serif rooted in early 20th-century modernism, drawing from the clarity of Futura and the expressive geometry of Avant Garde while establishing its own voice. At first glance, the lineage is clear. Circular forms, clean strokes, and confident proportions speak the same modernist language designers know and trust. Look closer, though, and Frama reveals a softer gravity. Subtle irregularities, careful spacing, and a refined balance between form and counterform give it a more human presence.
Frama Follows Function
Where Futura often feels rigid or cold in contemporary contexts, Frama feels intentional and alive. Its geometry is precise, but never sterile. The tension between perfect shapes and gentle optical corrections creates rhythm and warmth, allowing brands to communicate authority without feeling distant. This makes Frama particularly well suited for modern identities that need to feel confident, thoughtful, and culturally aware.
One of Frama’s greatest strengths as a Futura alternative is its versatility. Designed in both Display and Text cuts, it moves fluidly across scales and media. The Display styles lean into geometric expression with sharper details and stylistic alternates that bring character and memorability to any design. The Text styles soften the forms just enough to support longer reading without losing the underlying structure that makes Frama distinctive. This makes it easier to build cohesive systems where one type family does the heavy lifting across every situation.
A modern typeface for modern times
Frama is also designed with modern workflows in mind. Its multi-weight system and expressive alternates give designers room to experiment with tone and rhythm while maintaining a consistent visual voice. Whether used in minimal layouts, editorial design, branding systems, or interface work, Frama communicates quickly and confidently. It sets a tone without shouting.
Your next Futura
If Futura was the typeface of the Space Age, Frama feels like the typeface for what comes after. Maybe post-information age? Brutal-regressive-digital age? Whatever it is, Frama carries forward the modernist dream, but reimagines it for a landscape that values clarity alongside emotion. For designers who love the idea of Futura but need something more adaptable, more human, and more expressive, Frama is the alternative.
Experience Frama now right here and make sure to check out this microsite showcasing the font in all its glory!
