Rules are made to be broken.
While every running app talks about performance, Kotcha chose to talk about people.
In a saturated market driven by data and AI, Kotcha built an identity that puts humans first.
Not a product, but a movement. A brand guided by community, simplicity, and meaning. Inspired by its co-founder Eliud Kipchoge, the embodiment of discipline and humility.
From strategy to the advertising shoot, we created an identity conceived as a collective experience for the running app. The three swallows in the logo express the brand’s core belief: running is a team sport. Like birds in flight, runners go faster and farther together. Every detail, from strategy and naming to tone of voice and art direction, was designed to bring this idea to life.
The result: an app unlike any other, yet instantly familiar. A brand that brings together sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
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Content taken from Bruno
