Together with the international special projects team around Katharina Gilbert and Dan Cottrell we show off the fresh direction Demel will be going in.

To do this, we wish to built a series of dramatic campaign photography that will re-establish Demel’s presence in the Golden Quarter. A limited edition range of Christmas products were created for Demel's 2021 holiday season. They were inspired by Viennese architecture and combined bold modernity with notes of old-world charm.

All products were photographed as part of a hyper-stylised seasonal campaign, featuring many traditional baking utensils, as well as other objects, found throughout the historic Demel building.

The luxury advent calendar depicts a stylised version of the Kohlmarkt 14 facade, the palais home to Demel.

The diamond pattern is a reference to the roof of the St. Stephen's Cathedral in the center of Vienna, a short walk away from Demel. The pattern, as well as the product names, are embossed to make the boxes a satisfyingly haptic experience.

All images © of their respective owners.
Content taken from Dan Cottrel