Cuisine Poirier

Created by Acolyte

Few consumers have any brand of mayonnaise in their refrigerator. Competing with giants in their niche, Cuisine Poirier has given itself the duty to renew itself in order to rise above the fray and above all to change the habits of consumers of mayonnaise, who more often than not harvest their jar of mayonnaise in non-refrigerated aisles at the grocery store. It was therefore necessary to imagine a brand - and a launch campaign - meeting the expectations of their target consumers, while stealing new followers from the competition.

This is why Acolyte, in its mandate to evolve the brand, shuffled the cards. The packaging label has been completely restructured to highlight the word mayo and thus catch the eye of the consumer when passing through the refrigerated section. But the products of this Quebec company are not just condiments, and the label had to show it. The variety of uses of the products, now presented on the jar, proves that their mayos can be at the center of the creation of unifying dishes. Because mayo is so much more than just a condiment for our meals. Already adopted by many Quebecers, it was also important to respect the artisanal look of Cuisine Poirier products, so that regulars recognize their unique illustrations, while changing them slightly with a touch of modernity.

The vision of this family business about sustainability and the environment has led them to offer their product in glass packaging, unlike most of their competitors. Because the family knows very well that it is by respecting its values that we create a strong and authentic brand. It is this vision that guides the company's entire social media and content strategy, in order to encourage consumers to reuse their jars and continue to consume consciously.