“The practice I have is still a very malleable one centred around learning, improving and discovering,” Laura tells us, acutely aware of her process and its flexibility, in part, due to her current rigorous academic study. “As I’m finishing my master’s studies in écal type design by the summer,” she explains, “it really has been two years of observing, noticing, practising and entering uncharted territories specific within type design,” manifesting in a bonafide rollercoaster ride of challenges to and revelations about her processes. “However, I hope to have the same uncertainties with all the upcoming projects that will define and reform my work,” Laura remarks, continuing to experiment at the borders of type and graphic design. “As I think curiosity is the base pillar of what keeps me interested in my practice and lets me experiment,” she adds.
This creative and conceptual curiosity of Laura’s has led her to craft remarkable forward-thinking, and profound work, including, as Laura herself lists, “experimental letterings to full typefaces and typeface customisations, photo-heavy editorial projects to type-based designs, identities to small objects.” With this in mind, she truly seems to be the exception (and professional objection) to the notion ‘Jack of all trades, master of none.’ In fact, Laura tackles each one of her creative explorations with the same meticulousness, gravity and intention. “What interests me is to be able to have control over this aspect of my work,” Laura explains, “to create a typeface or lettering specifically meant to be used for a project,” driven by the integral part type plays in projects. “However,” she caveats, “I also really enjoy seeing retail typefaces being used by other designers for so many different things,” noting “it’s quite the opposite situation, but I’m very happy to witness the afterlife of my own creations.”
Kindly disclosing the processes behind her work and the lessons she’s learnt during her time in the industry; we’ve continued our conversation with Laura to discuss the practicalities that go into designing letterforms. From workflow and personal motivations to finalisations and the biggest mistakes to avoid, Laura has granted us all access to peek behind the curtain of the prolific creative’s powerful practice.