We recently worked on a project for a Nashville based company which restores and sells unique vintage pieces. They were previously named Golden Hour but we worked on naming and came up with the name Forma.
The name and visual identity reflects a focus on the physical and conceptual form of objects and how they evolve through time, use, and restoration. It represents the relationship between material, function, and transformation. The name reflects a belief that objects change through time, use, and restoration, continually assuming new meaning while preserving their character.
Identity explores the idea that objects exist in a continuous state of transformation. Vintage furniture carries traces of time, use, and previous lives. Restoration becomes part of this process, revealing the object again with clarity while preserving the marks of its history.
The visual system expresses this process through contrast of 2 different forms. Both of these forms coexist, each representing a different but unique beauty. We visualize this duality through half drawn and half defined forms, suggesting that objects are never static but constantly reshaped by time and human interaction.
All images © of their respective owners.
Content taken from Forma
