{"product_id":"altera","title":"Altera","description":"\u003cp\u003eIn Greek mythology, transformation is everywhere. Gods take new forms, creatures shift between identities, and appearances are rarely fixed or final. PP Altera draws from this world of metamorphosis, imagining a typeface that behaves in much the same way: one identity capable of becoming many.\u003cbr\u003e\u003cbr\u003eIts name is invented, but carries echoes of the Latin \u003ci\u003ealter\u003c\/i\u003e—“other” or “another”—and the ancient, almost mythical quality of the names that inspired its concept. Altera is not defined by a single form, but by its ability to move between them.\u003cbr\u003e\u003cbr\u003ePP Altera is a broad and playful type system built around a simple idea: why choose a single style when you can have many?\u003c\/p\u003e\n\u003cp\u003eWith 3 variable axes, 9 families, and 72 styles, Altera brings an unusual range of typographic voices together within a single typeface. From Sans to Serif, from expressive to elegant, each family explores a different facet of the system while remaining part of the same typographic universe.\u003cbr\u003e\u003cbr\u003eRather than following a single visual language, Altera embraces contrast. Its families can shift between the understated and the expressive, the functional and the extravagant, allowing designers to explore different moods without ever leaving the typeface. The result is a flexible system that feels less like a single family and more like an entire typographic toolkit.\u003cbr\u003e\u003cbr\u003eIts variable structure takes this idea even further, creating fluid transitions between styles and opening up combinations beyond the boundaries of traditional type family structures. Altera is designed to adapt to the project, rather than asking the project to adapt to it.\u003cbr\u003e\u003cbr\u003eFrom understated editorial text to bold identities, expressive headlines, and everything in between, PP Altera is a true typographic jack of all trades: multifaceted, adaptable, and always ready to become something else.\u003c\/p\u003e","brand":"pangrampangram","offers":[{"title":"Complete Collection (72 Weights with Variable Cuts)","offer_id":58559432818991,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Lineal Collection (24 Weights: Sans, Sleek and Elegant Families with Variable Cuts)","offer_id":58558712021295,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Humane Collection (24 Weights: Wedge, Text and Ancient Families with Variable Cuts)","offer_id":58559413748015,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Classic Collection (24 Weights: Serif, Carve and Sharpe Families with Variable Cuts)","offer_id":58559419777327,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Essentials Family (18 Weights: Regular \u0026 Bold for all 9 sub-families)","offer_id":58558712185135,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Sans Family (8 Weights with Variable Cut)","offer_id":58558712054063,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Wedge Family (8 Weights with Variable Cut)","offer_id":58558712086831,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Serif Family (8 Weights with Variable Cut)","offer_id":58558712119599,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Sleek Family (8 Weights with Variable Cut)","offer_id":58558767792431,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Text Family (8 Weights with Variable Cut)","offer_id":58558712152367,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Carve Family (8 Weights with Variable Cut)","offer_id":58558783979823,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Elegant Family (8 Weights with Variable Cut)","offer_id":58558787518767,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Ancient Family (8 Weights with Variable Cut)","offer_id":58558793285935,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Sharpe Family (8 Weights with Variable Cut)","offer_id":58558829134127,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2642\/6578\/files\/Aa-NeueGstaadCarve.jpg?v=1790773277","url":"https:\/\/pangrampangram.com\/products\/altera","provider":"Pangram Pangram Foundry","version":"1.0","type":"link"}